I am so delighted to share with you this wonderful mascara. It is called Lash Control mascara. As of this moment, this mascara comes in 3 forms: Natural Black, 2XBlack and Clear. This shade I have is called 2XBLACK which is the blackest darkest of them all. This is the Volumizing brush with a Conditioning formula.
At first glance, you would notice that it has a a rubbery flexible middle part, called the squeeze-wiper sleeve. For this shade, it is purple. To regulate the amount of mascara on the brush, all you have to do is squeeze the purple bit as you pull the brush out. This results in no globs, no clumps, and no excess mascara on the brush. This lets you apply exactly what you want - and it is completely buildable as I've tried so far.
Lash Control separates the lashes, lengthens the more coats you add, thickens (but natural looking) and the brush bristles are short enough not to accidentally coat your the lids - it is a dream to use on the lower lashes.
The formula is wonderful. It feels light-weight, and does not have any of those ingredients that can make my eyes feel irritated or teary. You know some mascaras just have that... I don't know what it is. Like an irritating vapour/odour of some sort that make your eyes react like they've just been in close proximity to chopped raw onions. It semi-holds a curl (my lashes are mostly stubborn straight), and I have not noticed any transferring or smudging or flaking of the mascara by the end of the day. What's more magical about it is that it is easily removed just by using warm water - you don't need any soapy substance. Isn't that amazing???
with mascara, without mascara
I am tempted to say this is my dream mascara as of now! For the last few years I tended to use L'oreal Double Extension Mascara with Serum Inside Primer, followed by Maybelline Colossal Volume Mascara - this is still my dream combo for really dark thick lashes. However for everyday use, using Lash Control cuts my application time in half unless I'm tempted to add more coats!, and the results are FAB!
I can definitely tell why it is so popular among celebrities :)
Each mascara tube retails for $20 (US) or £18 (UK through www.cloud10beauty.com), which can be quite expensive for something you will have to replace every 3-4 months for good eye hygiene. But if you have the cash to spend and/or intrigued by to my glowing review, I seriously recommend trying out this product!