When I visited the Illamasqua counter at Selfridges a month ago, I was told that Excite was a similar shade, so I purchased it. When I put them together in adequate natural lighting though, they are definitely not so similar! Excite is so much darker and more orangey whereas Lover is definitely peach.
Here is Illamasqua Lover swatched next to Illamasqua Excite and MAC Hipness.
To be honest, I love all 3. Because of the intensity of Excite, I use a skunk brush to apply it sparingly. With the paler shades of Lover and MAC's Hipness, I apply them as I normally do blush, with a MAC 109 brush on the apples of my cheeks. ♥
What do you think? Which is your favourite? ♥ ♥